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🗒️ A Note from Drew and Devin

We’re not GEO experts. We’re marketing leaders who saw the shift happening in real time, rolled up our sleeves, and learned everything we could (fast).

This playbook captures what we discovered about the shift from traditional SEO (Search Engine Optimization) to GEO (Generative Engine Optimization) and what it means for marketing leaders who want to win visibility and mindshare in this evolving AI-first world.

Think of this resource as a milestone, and not a conclusion. That said, it’s a resource that can help you move faster than we did and start to put actual ideas into action.

Connect with Drew

Connect with Devin

👇 ICYMI: Catch Our Full Session On-Demand

Live event took place on 7/24/2025

SEO to GEO-Drew Brucker and Devin Reed-Goldcast.mp4

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📙 SEO to GEO Playbook

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Learn More About Goldcast

https://www.goldcast.io/

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